Engineering notes for founders and CTOs
What 18 years and 27,000+ hours of client work taught us about shipping MVPs, landing AI in real products, and hiring engineers you can trust.
The MVP AI built in a weekend. The rebuild cost $40K.
Four days to build. Six weeks to unbreak. What AI speeds up, and what it still misses before real users arrive.
Read the story →Building software isn't cheap anymore. Not because of salaries. Because of tokens.
AI made teams 40% faster and tripled their tool bill. Why hourly billing stops making sense, and what to hire instead.
AI in PracticeAI built the whole system. So why did the client still call us?
AI is getting incredible at building. It still struggles with context, politics and the legacy systems nobody wants to open.
Staff AugmentationThe hidden risk when you hire augmented developers
The senior on your invoice can start working like a junior the day an AI tool changes its pricing. Protect your team from two tiers.
MVP & AIYour MVP is not the iPhone 18 Pro
Big brands can ship small tweaks on years of trust. Most startups get one shot. Fast is good. Fragile is expensive.
DeliveryHours before launch, one integration failing
Six weeks of MVP work came down to one broken API on a freezing winter night. How we restored the launch before morning.
FoundersFounders don't fear bad code. They fear losing control.
18 years and 27,000 hours of client work taught me the question that wins more contracts than any rate card.